Awesome Viral Marketing and First Peeks at Tom Hardy as Bane

Tom Hardy as Bane

TheDarkKnightRises.com is officially up. Not only do we get first peeks at what Bane looks like, you’ll be treated to a dizzying circle of viral marketing gimmicks.

Why do we care?

Firstly, Bane is badass. Even though he’s hilariously portrayed in that Batman film with George Clooney, he’s the only person in comic book canon to have split Bruce Wayne’s spine into two. Think about that for a second.

Bane Breaks Batman

Plus, the website is pretty nifty. So if you have a high speed connection or if you’re at work using a high speed connection, you should definitely check it out.

Let me run you through the viral marketing campaign so that you can make the most out of it.

When you reach the website, a .wav file begins playing. IGNORE THE STUPID CHANTS. Run the file through a sound program (sadly it doesn’t work through on Audacity). You’ll find the hashtag #thefirerises in a display somewhere. Either follow @thefirerises or send a tweet with #thefirerises and you’ll find that your avatar will be included in a larger picture at http://www.thedarkknightrises.com/image.html.

What do you find? BANE!

Pretty silly eh? Well I did it. So if you’re ogling Tom Hardy’s back map and happen to find my avatar, be sure to send me a mention on Twitter.


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